June 19, 2005

The Keyword is Meaningful

In the previous post, I brought up the book Blink by Malcolm Gladwell. It talks about cutting edge research on rapid cognition, about what happens in the first few seconds when we explore new things. Its message applies to all facets of our lives and certainly the Internet experience.

We set out to build into a service that is meaningful for both musicians and students. I emphasize the word meaningful because that was the initial instinct and the driving force for building something special, something that offers real value.

Attaining a clear message is a painstaking process, particularly on the Internet, where in an instant, while looking at a webpage people decide to take action or not.

Several members recounted when they first visited they saw musicians on the roster that were just like them. They knew instantly the network was right for them, it was meaningful.

In these moments of quick decisions, people apply vast knowledge that helps prioritize their Internet experience.


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