August 03, 2005

Small Biz vs. Big

By now, you must have noticed that I prefer marketing expertise from outside the music industry.

I do crave fresh perspectives and like to read smart guys that have meaningful stuff to say. Their business views easily apply to our niche of small music teaching businesses. That’s how we learn and grow.

Independent music teachers do not live in a vacuum and indeed must compete with other teachers, music schools (which still are very small businesses, but certainly are big in contrast with solo acts) and the rest of non-music market that competes for people’s disposable income.

Some independent teachers grow fast, so much so that their business model changes as they expand property, faculty, management, and more.

Business growth could be a good thing but some growth may pose management challenges of scaling a business. And then, there is the loss of intimate service independent music teachers set out to offer.

When is enough, enough? What is the optimal model of success?

So, here are some good ideas from these very smart guys I like to read.

Small is the new big by Seth Godin
Beating Wal*Mart (Starbucks, etc) is a lark! By Tom Peters


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