June 29, 2005

Referrals Equal Lifeline

For private music teachers generating referrals is innate. Musicians have done it for centuries; it’s second nature. How well one executes on leads is a different issue.

Referrals are a lifeline for all businesses, big and small. Asking for referrals is one of the most important business habits one can develop.

For example in brokerage, insurance or executive search, sales people either swim or sink. Some companies may offer a distinguished brand name but little in terms of marketing support. Constant person-to-person networking, generating referrals, and following up on all leads is the key to success.


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