June 27, 2005

Invaluable Skills

In large companies, marketing is a complex machine divided into inbound and outbound functions.

Inbound marketing group -- product management -- is responsible for researching market needs/wants to help create a product/service.

Outbound marketing group -- product marketing -- is responsible for getting the word out to the market about a product/service.

A marketing person that can wear both hats effectively is invaluable.

Here is a marketing cycle of an individual private music teacher:

  • Researches student needs/wants first-hand
  • Develops/delivers customized educational service
  • Grows business by referral

  • Ghena

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