Invaluable Skills

In large companies, marketing is a complex machine divided into inbound and outbound functions.

Inbound marketing group -- product management -- is responsible for researching market needs/wants to help create a product/service.

Outbound marketing group -- product marketing -- is responsible for getting the word out to the market about a product/service.

A marketing person that can wear both hats effectively is invaluable.

Here is a marketing cycle of an individual private music teacher:

• Researches student needs/wants first-hand

Develops/delivers customized educational service

Grows business by referral

Ghena

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