Lesson in Brand Positioning

Once, I saw a clever TV commercial by a good company. The narrator talked about what goes into building of a quality company against a backdrop of a ship receiving two of everything -- two Mercedes-Benzes, two Steinway pianos, etc. You get the picture, very clever.

I recall the brands in the ad except the company brand that ran it.

Ghena
Join PrivateLessons.com I Syndicate Feed I Contact Me